Port Chester, NY – March 15, 2016 – Zyloware Eyewear, a global supplier in the optical industry known for original product development and branding initiatives has announced the launch of their latest collaboration with basketball legend, Shaquille O’Neal. The men’s optical line launches in Spring 2016 with a full range of frames and styles.
The collaboration with Zyloware introduces the Shaquille O’Neal brand into the eyewear category and builds on a strong track record in key fashion spaces including fine jewelry, suits, shirts and ties. As a world-renowned athlete and personality, the 4-time NBA champion is credited with many accomplishments throughout his career, including NBA analyst, author, PhD, comedian, actor and, most recently, fashion designer.
“Shaq is a mega personality with a global appeal that we see consistently engages and resonates with millions of fans around the world,” said Jamie Salter, Chairman and CEO of Authentic Brands Group. “The addition of eyewear to his growing roster of lifestyle offerings creates a new way for consumers to connect to the superstar.”
“Shaquille O’Neal is a perfect addition to the Zyloware family and now is an exciting time to launch eyewear as the Shaq phenomenon is impacting so many new fashion categories,” stated Zyloware co-CEO/President, Christopher Shyer.
Following the athleisure trend, Shaquille O’Neal Eyewear is geared towards males, aged 18-50, who desire a more fashionable, sports-inspired frame that is high in quality at an attainable price.
“The eyewear category is a natural transition for me and my brand,” O’Neal said. “This line will be stylish, yet affordable, and will also include an offering of frames for larger men like myself. Creating products that add value to peoples’ lives is incredibly important to me, and Zyloware is the perfect development partner for this line.”
James Shyer, co-CEO/COO of Zyloware, said, “Once again Zyloware is providing a truly needed eyewear collection to the optical marketplace. Shaquille O’Neal Eyewear is an athleisure-based line highlighting sporty yet fashionable eyewear at an affordable price point with sizing to fit every man, whether average-sized or Shaq-sized!”
Shaquille O’Neal Eyewear is a triple threat offering style, performance and comfort. The collection includes a variety of shapes in full rim and semi-rimless styles in a range of color accents and authentic styling using high quality materials. The affordable collection has a recognizable design reference with unique elements such as contrasting pops of color highlighted on the frame, sporty temple tips, sport-inspired, adjustable library temples that are lightweight and stylish, and extended fit sizing that meets the needs of men seeking additional headspace and longer temples.
STYLE • COMFORT • PERFORMANCE
The We Are Zyloware campaign celebrates what makes Zyloware the success it is! We are family, history, quality and customer satisfaction. We are composed of many unique individuals; each with our own motivations and desires. But, as a part of the Zyloware team, we are one. We act together; we share common values and goals. We are innovators. We are change makers.
About Shaquille O’Neal:
Shaquille O’Neal is a four-time NBA Champion and three-time NBA Finals MVP. The recently retired, 15-time NBA All-Star was named as both the highest ranked athlete in the NBA and the most influential in sports in 2011.
With a PhD in Leadership and Education, this iconic marketing and social media marvel was ranked among the “100 Most Creative People in Business” by Fast Company Magazine with an online presence that has grown to become the second most followed US athlete on twitter.
As a celebrity, athlete, business professional and comedian, Shaquille O’Neal has an enormous and devoted fan base across a variety of demographics. He is involved in many lucrative partnerships, most recently with Zyloware.
About Authentic Brands Group:
Authentic Brands Group is a brand development company which seeks to build long-term value through the ownership of intellectual property associated with prominent fashion, sports celebrity and entertainment brands. Headquartered in New York City, ABG enhances brand equity through partnering with best-in-class licensees and retailers. ABG’s global portfolio of world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Michael Jackson® *managed brand*, Juicy Couture®, Jones New York®, Judith Leiber®, Frederick’s of Hollywood®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Bobby Jones®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, and Hind®. http://www.abg-nyc.com
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