Social Media Tool Kit

Zyloware’s ultimate guide to effective social media posts

Social media is a way for companies to engage with their customers and create brand recognition. Establishing an online presence is essential to remaining relevant in this current day and age dominated by the digital world. Brand awareness, improved customer insights and even lower marketing costs are just some of the benefits that come with participating in social media. Although there are hundreds of social media platforms out there, we suggest starting with the three primary outlets – Facebook, Instagram and Twitter.

Facebook: With over 1 billion users worldwide, Facebook tends to appeal to adults, with 47% of its users over the age of 35. Facebook is popular among those in rural, suburban and urban areas, and those at every income level and education background. We recommend posting on Facebook at least once a day between the hours of 1pm and 4pm. Ideal post dimensions: 1200 x 630

Twitter: Twitter allows users to keep up with events in a real-time news feed and charges advertisers to promote their targeted messages. Of Twitter’s 271 million active users in 2014, 95 million were between the ages of 18 and 29. The site is also popular with older adults – 54 million users are between the ages of 30 and 59 and 44 million over the age of 50. We recommend posting up to 15 times a day on Twitter. The following are the best times of day to post: 2am, 3am, 6am, 7am, 9am, 10am, 11am, 12pm, 1pm, 2pm, 3pm, 5pm, 6pm, 9pm and 10pm. Ideal post dimensions: 440 x 220

Instagram: Over half of American teens and people in their early 20s are on Instagram, and it is even more heavily used among higher-income youth. These users rely heavily on mobile devices, and posts to Instagram can only be made using one, adding to it’s popularity. We suggest posting 1-2 times a day on Instagram. The best times to post are between the hours of 8am and 9am, and again at 2pm. Ideal post dimensions: 1080 x 1080

To help you get started, we put together a handful of posts that you can reuse:

Style 769 by Gloria Vanderbilt defines elegance and luxury. Violet Crystal (309) transitions from crystal clear to a striped purple variegated fade on the front while the metal temples offer a raised pattern with eye-catching detail. #GloriaVanderbilt #Zyloware #WeAreZyloware

Fun and playful, style Maya by Daisy Fuentes includes an animal print pattern cut into the temples for a fresh and trendy look. #DaisyFuentes #Zyloware #WeAreZyloware

Capture the look of the season with the trendy styling of Leon Max style 4030. Slate Blue Fade (175) sports a gradient blue fade on the front in a desirable cat-eye shape. #LeonMax #Zyloware #WeAreZyloware

Soft and pretty is the way to describe the on-trend look of Leon Max style 4032. #LeonMax #Zyloware #WeAreZyloware #Glasses #Fashion

Stylish and sophisticated, Gloria by Gloria Vanderbilt style 4041 in Purple Tortoise Fade (113) features a ombre color treatment for a captivating look. #GloriaVanderbilt #Zyloware #WeAreZyloware

Leon Max style 4029 is on-trend style with opaque coloring for a fun, feminine look. #LeonMax #Zyloware #WeAreZyloware

Style 767 by Gloria Vanderbilt offers a full rim plastic front and gorgeous chain link design on the temples to catch your attention. #GloriaVanderbilt #Zyloware #WeAreZyloware

Get ready for a real head turner: Leon Max Limited Edition style 6017 packs a ton of detail in a beautiful on-trend shape. #LeonMax #Zyloware #WeAreZyloware

Start the weekend off in style with Leon Max Limited Edition 6018. This full rim zyl frame is bold, stylish, and completely captivating! #LeonMax #Zyloware #WeAreZyloware

Pretty in pink – Leon Max style 4035 is the talk of the season, sporting a thick zulu brow bar on the front. #LeonMax #Zyloware #WeAreZyloware

The ultimate style guide – pair Stetson Off Road style 5055 with these wardrobe staples: 1. Plaid shirt, LL Bean. 2. Leather belt, BOSS. 3. Leather wallet, FOSSIL. 4. Cuff links, Kenneth Kole. #Stetson #StetsonOffRoad #Zyloware #WeAreZyloware

Leon Max style 4037 is anything but ordinary! Try this frame in Topaz Multi (147) to spice up any outfit. #LeonMax #Zyloware #WeAreZyloware

MaxStudio.com style 139Z features a stunning two-toned color combo and designed metal endpiece for a head-turning look. #MaxStudio #Zyloware #WeAreZyloware

Showstopper anyone? Leon Max Limited Edition style 6013 was born to be in the spotlight. #LeonMax #Zyloware #WeAreZyloware

Step outside of the ordinary with Stetson Off Road style 5022. #Stetson #OffRoad #Zyloware #WeAreZyloware

Bring color an style into your wardrobe with the chic appeal of Project Runway Eyewear style 119Z. #ProjectRunway #Zyloware #WeAreZyloware

Shaquille O’Neal Squad style 503M in Black (021) combines the best of the athleisure trend for the modern day guy #ShaquilleONeal #Zyloware #WeAreZyloware

Make any ordinary look go above and beyond with the masculine look of Stetson Off Road style 5030. #Stetson #StetsonOffRoad #Zyloware #WeAreZyloware

A top seller and game stopper, Shaquille O’Neal style 109Z offers double layered zyl with Extended-Fit sizing. #Shaq #ShaquilleONeal #Zyloware #WeAreZyloware

Shaquille O’Neal style 119Z in Navy/Green (105) is double-layered, lightweight, durable and flexible. The frame features a TR-90 thermoplastic front which offers performance, quality and eye-catching style. #Shaq #ShaquilleONeal #Zyloware #WeAreZyloware

Capture the look of the season with the trendy styling of Leon Max style 4030. Slate Blue Fade (175) sports a gradient blue fade on the front in a desirable cat-eye shape. #LeonMax #Zyloware #WeAreZyloware LM 4032_024_FINAL Soft and pretty is the way to describe the on-trend look of Leon Max style 4032. #LeonMax #Zyloware #WeAreZyloware #Glasses #Fashion LM 4035_145_FINAL.jpg Pretty in pink – Leon Max style 4035 is the talk of the season, sporting a thick zulu brow bar on the front. #LeonMax #Zyloware #WeAreZyloware LM 4037_147_FINAL.jpg Leon Max style 4037 is anything but ordinary! Try this frame in Topaz Multi (147) to spice up any outfit. #LeonMax #Zyloware #WeAreZyloware

You don’t have to sacrifice style to be comfortable – introducing the latest in athleisure, style 118Z by Shaquille O’Neal Eyewear. #Shaq #ShaquilleONeal #Zyloware #WeAreZyloware

Stay stylish with Randy Jackson Sunwear style S926P #RandyJackson #Zyloware #WeAreZyloware

Be the life of the party with the elegant styling of Sophia Loren style 1548. #SophiaLoren #Zyloware #WeAreZyloware

Check out this awesome shot of @thedapperjuan in stylish pair of Randy Jackson Eyewear! Featured frame: RJ S926P #RandyJackson #Zyloware #WeAreZyloware

Introducing Randy Jackson Limited Edition style X131… This full rim zyl frame features bold styling and a ton of detail. #RandyJackson #Zyloware #WeAreZyloware

@denis_styles shows off his Friday look with the stylish appeal of Randy Jackson Eyewear! #RandyJackson #Zyloware #WeAreZyloware

Explore each day with the classic styling of Stetson eyewear. These on-trend aviator frames feature a bold double brow bar for masculine styling with a timeless twist. #Stetson #Zyloware #WeAreZyloware

What goes better than eyewear and donuts! Shown here: Via Spiga style Stella #ViaSpiga #Zyloware #WeAreZyloware

Cause some serious style envy this season with the fashion-forward look of Via Spiga style Paola. #ViaSpiga #Zyloware #WeAreZyloware

Feature: @dp_danielpinheiro wearing style S926P from Randy Jackson Eyewear! #RandyJackson #Zyloware #WeAreZyloware

Spring has sprung! Revamp your wardrobe with the on-trend look of Via Spiga frame style Vienna in Brown #ViaSpiga #Zyloware #WeAreZyloware

Via Spiga Bibiana is a stunning full rim all frame with raised and recessed design on the temple for a head-turning look. #ViaSpiga #Zyloware #WeAreZyloware

An instant classic, style Ofelia by Via Spiga is the perfect addition to your wardrobe this season. #ViaSpiga #Zyloware #WeAreZyloware

Enjoy masculine styling and bold appeal in the classic look of Stetson style 178 in Gold (057) #Stetson #Zyloware #WeAreZyloware

Stay cool with the stylish look of Via Spiga Sunwear style 351-S #ViaSpiga #Zyloware #WeAreZyloware

Enjoy the stylish look of Project Runway style 114Z. This full rim frame features double coloration sly for a fun and flattering look. #ProjectRunway #Zyloware #WeAreZyloware