SELLING TO GENEYE: WHAT YOU NEED TO KNOW

Original article written by Anna Smutny and published in the September 2017 issue of 20/20 Magazine

Growing up in a world surrounded by online media with instant access to product information, GenEye knows what they want and how to get it. These savvy shoppers are skilled at getting stylish eyewear and are constantly on the lookout for opportunities to project their individuality and aren’t afraid of taking risks. Use these 20/20 selling tips to help this generation of eyewear shoppers show off their unique styles.

Insight: Wearing eyeglasses only to improve your vision is a thing of the past. Many Millennials with 20/20 vision appreciate the added flare a fabulous pair of frames can give an outfit and are purchasing glasses without prescription lenses. By offering clear plano lenses for these “faux” frames, GenEye customers can enter the wonderful world of eyewear without putting their 20/20 vision at risk. Keep this new demographic of GenEye buyers in mind because these customers will be looking far and wide to get their hands on as many of these frames as possible.

iStock-824677910.jpg

 

TIPS FOR SELLING TO MILLENNIALS:

African American woman in an optometrist

 

 

iStock-474168344.jpg

 

 

 

 

iStock-492600467.jpg

 

 

 

 

 

STREET SEEN: 5 GENEYE TRENDS

 

Not just for sun: Millennials make their own rules – repurposing sunwear as an optical frame is an example of how they make it their own. Check out Randy Jackson style RU S917P – this on-trend aviator frame is the perfect sunglass for optical conversion.

showimage.aspx_.jpeg

Randy Jackson RU S917P makes the perfect optical frame in this trendy aviator shape.  Shop this look here.

 

Vintage: What’s old is new again. Whether they’re true vintage frames or vintage-inspired styles, GenEye is bringing them back.

showimage-1.aspx

Stetson 178 is a long time running best seller for a reason! This frame blends vintage style with modern trends. Shop here.

 

Mirrored lenses: This is a hot trend for any age group, but especially for selfie-loving Millennials

showimage-2.aspx_.jpeg

Randy Jackson S925P totally captures the in-demand mirrored lenses look. Get this stylish pair here.

 

Oversized: GenEye knows frames are a fashion statement. Large, attention-getting frames are the way to go.

ShowImage-3.aspx_.jpeg

Leon Max style 6012 in Tortoise is a fun, chunky zyl with oversized proportions. Shop this frame here.

 

Double brow bar: A unisex trend that conveys cool, this look works for both sun and optical styles.

showimage-4.aspx_.jpeg

Randy Jackson Limited Edition style X131 is cool and fashionable with a double brow bar. Shop this frame here.

 

 

To view these styles and more, visit www.zyloware.com to see all of our best-selling eyewear collections!

Be sure to check us out on Facebook and tell us what you think in the comments below! We love to hear your feedback!

 


 

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.