Countdown to National Eyewear Day
Zyloware Invites You to Celebrate National Eyewear Day on Wednesday, June 6th, 2018!
Port Chester, NY: Zyloware invites all eye care professionals and eyewear enthusiasts to join us on Wednesday, June 6th2018 in celebration of the 3ndAnnual National Eyewear Day.
Why Celebrate National Eyewear Day: For anyone that requires prescription lenses to see, you know how much of an impact your glasses have on your daily life. Not only does eyewear help us see better, it makes us who we are! Over the years, eyewear has transformed from a visual aid into a truly iconic fashion accessory. Eyewear can define, outline and punctuate a personality. It can complete an outfit and compliment a person’s facial shape. Eyewear has grown in popularity and has become a huge part of our lives, which is why Zyloware has recognized this significance and created National Eyewear Day.
Each year on June 6th Zyloware celebrates all things eyewear. We toast to frames in all shapes and sizes and rejoice all things SPEC-TACULAR! The mission is simple: Be proud of your frames. Be proud of you.
How to Participate: Celebrate National Eyewear Day with us by sharing a photo on social media of you in your favorite frame and let us know how they make you feel! Some examples: My frames make me feel… Beautiful. Sophisticated. Unique. Fun. Like a star! We want to see your goofy selfies on Instagram and your big smiles on Facebook, so join Zyloware on June 6th for a day of frame pride and share the fun with friends and family!
Other Ways to Get Involved:
- Share a video of you and your friends showing off your favorite eyewear/outfit combination
- Record a video about your favorite pair of glasses and why they’re your top pick!
- Love makeup? Do a tutorial on the perfect makeup to complement your eyes in glasses
- Hold a poll online if you have multiple favorite pairs of frames for people to vote on their choice!
- Share a selfie and tell us how you plan to celebrate all things eyewear
- Visit your local eyecare professional and get a comprehensive eye exam.
BONUS: Try on new frames and post them to social with a special shout-out to your eye doctor!
For the Eyecare Professional:
- Host an in-store event or sale for National Eyewear Day! Send out an e-blast at least a week in advance and don’t forget to post on social media to reach both new and existing customers!
- Set-up a selfie station for your customers to try on frames and post to social media. Create a dedicated corner of your store for customers to take pics in their favorite frames.
- Record testimonials from your customers to share (be sure to get their permission) on social media. Positive reviews are a great way to attract new business!
- Too busy to create your own content? Use any of the images from our social media kit to spread awareness and celebrate National Eyewear Day!
BONUS: Increase your online engagement by hosting a giveaway for a pair of sunglasses in honor of National Eyewear Day.
Use these Hashtags: #NationalEyewearDay #EyewearSelfies #ZylowareEyewear #WeAreZyloware
Examples of posts from 2017:
Be sure to check out Zyloware’s Facebook, Twitter, and Instagram for special giveaways and promotions that we will be announcing on the day of, and don’t forget to add the National Eyewear Day logo to your photos for some added fun!
For more information, retailers may contact Zyloware at 800-765-3700, via e-mail at firstname.lastname@example.org, or online at www.zyloware.com.
More on Zyloware Eyewear:
Zyloware Eyewear was founded in 1923 by Joseph Shyer as a manufacturing facility in Long Island City, NY. Proud to have styled generations of families, Zyloware is dedicated to providing classic, fashionable and quality eyewear to men and women around the world. Currently, in their 95thyear of business, the Zyloware family continues its heritage of fine craftsmanship and impeccable style along with dedication to the community. Zyloware believes everyone should have access to quality eyewear and is proud to partner with several optical charities to help bring vision care to those in need. As a family business, we are devoted to excellence, commitment, passion, and innovation.
The History of National Eyewear Day: National Eyewear Day was submitted by Zyloware Eyewear in 2015 and approved by the Registrar at National Day Calendar. The campaign was created with the purpose of celebrating the importance of proper eye care. Each year on June 6th, Zyloware promotes new tips, tools and philanthropic initiatives to bring awareness to the forefront.