Vision Expo will be here in just a few short days, and we couldn’t be more excited! This year, we are thrilled to partner with OptomEyesLife founder, Amanda Rights, O.D., for a special Earn and Learn segment taking place at Zyloware’s booth. Amanda will be speaking on “How to Build Your Brand on Social Media and Drive Sales,” sharing her insights on the most effective social media strategies for driving sales. Here’s a little background information about Amanda, her inspiration for OptomEyesLife, and how OEL can help you!

Meet Amanda Rights, O.D.


Amanda Rights graduated from the Salus University Pennsylvania College of Optometry with a doctorate in Optometry after receiving her bachelor’s degree in pre-professional biology. She started OptomEyesLife shortly after beginning her career as an optometrist in Boone, North Carolina, and her brand skyrocketed from the get-go! Recognized for her influence in the industry, she has been featured in publications including Vision Monday, 20/20 Magazine, Eyecare Business Magazine, IntroWellness, and many more!

Inspiration for OptomEyesLife

Founded in 2016, OptomEyesLife was created as a support system for all things wellness. “My target audience includes anyone with an interest in eyecare and eyewear,” Rights shared with Vision Monday. “I have content for everyone, ranging from ECPs to students and the public seeking more information about eye-related topics.” Rights uses all forms of social media to document her experiences as an optometrist. This method has proven to be a great way to engage other eyecare professionals and share her passion for wellness with her audience! With a mission to “help you See Great, Look Stylish and Live Well,” Amanda uses her platform to keep herself and her readers current with the latest eyewear and eyecare trends. “It’s both a creative and academic outlet for me, in which I can write, practice photography, and interact with others.”


How OptomEyesLife Can Help You

On the OEL site, you have access to many different platforms, including blog posts written by Amanda herself! Curious about the latest eyewear and fashion trends? Need tips on how to grow your practice? It’s all here at the click of a button. A few of Amanda’s blog posts include “5 Ways to Stay Current in Optometry,” “The Essential Eyewear Gym Kit,” and “How to Clean Your Eye Make Up Brushes.” With a wide variety of topics and subject matter, OptomEyesLife is ideal for anyone in the optical world – from a customer needing advice on their next eyewear purchase to someone just browsing the internet! On the OEL site, you can find printables such as coupons, rebates, and a kid’s vision questionnaire that can be printed out and used to enhance your eyecare experience. Amanda really has thought of everything, and she wants to share it with you!

We are so excited to be hosting Amanda Rights, O.D, at the Zyloware booth #1453 this year at Vision Expo East! RSVP for her Earn and Learn: “How to Build Your Brand on Social Media and Drive Sales” by emailing Can’t wait to see you all there!


“How to Build Your Brand on Social Media and Drive Sales”

Presented by Amanda Right, O.D.

WHERE: Zyloware Booth #1453

WHEN: Saturday March 23rd 2:00-2:30PM


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