6 Tips on Activating your Brand from Zyloware’s Director of Marketing

Use your personal brand to differentiate yourself from your peers. It is the tool you use to present yourself to current and potential customers. It gives you the opportunity to ensure that people see your business in the way you want it to be seen.

1. Have a Focus

Ask yourself what brings you joy and what your purpose is. Consider your target demographic. How can you be of service to them and also aligned with your own joy? Now pick just one message and start there. If you are focused on one clear message it is easier to create content that supports your brand.

2. Establish your values

You want your brand to come across as being human, with the same challenges and obstacles as your target demo. The only difference is that you can show you have found solutions to these challenges and obstacles  – which you are willing to share with others.

3. Tell your story

Create a story around your brand that your audience can engage with and aligns with your values. Ask yourself and reflect:

• Why do you do what you do?
• What lights you up about your work?
• It’s a good day when…….
• Tell us an experience that challenged you but inevitably made you a better person
• One word: breakthrough. What comes to mind?

4. Be consistent

You have to demonstrate consistency across your communication, and appearance. Don’t underestimate how tiny inconsistencies can derail personal brand effectiveness.

5. Create a positive impact

The best strategy to continue and build your brand is to grow a community. You can grow an online community through social media.  Just remember you actually have to be social on social media. It is not just about the likes, you must engage, comment and start building relationships.

6. Live your brand

Your brand should follow you everywhere you go. Self-awareness leads to true personal branding. The better you know yourself, the easier it is to be authentic.