6 Tips on Activating your Brand from Zyloware’s Director of Marketing

We were honored to have our very own Director of Marketing, Jackie Janiec, be a part of  Optical Women’s Associations Tuesday Talks series this June. Jackie is a creative and dynamic marketer who thrives on building long-term relationships with customers by offering a fresh perspective on sales and marketing strategies to support their long-term growth and flourish in this ever-evolving marketplace. 
In her Tuesday Talk, Jackie broke down how to activate your personal brand to help create success in your own career. Here are her six tips to help build your brand.  


Use your personal brand to differentiate yourself from your peers. It is the tool you use to present yourself to current and potential customers. It gives you the opportunity to ensure that people see your business in the way you want it to be seen.
1. Have a Focus
Ask yourself what brings you joy and what your purpose is. Consider your target demographic. How can you be of service to them and also aligned with your own joy? Now pick just one message and start there. If you are focused on one clear message it is easier to create content that supports your brand.
2. Establish your values
You want your brand to come across as being human, with the same challenges and obstacles as your target demo. The only difference is that you can show you have found solutions to these challenges and obstacles  – which you are willing to share with others.
3. Tell your story
Create a story around your brand that your audience can engage with and aligns with your values. Ask yourself and reflect:
  • Why do you do what you do?
  • What lights you up about your work?
  • It’s a good day when…….
  • Tell us an experience that challenged you but inevitably made you a better person
  • One word: breakthrough. What comes to mind?
4. Be consistent
You have to demonstrate consistency across your communication, and appearance. Don’t underestimate how tiny inconsistencies can derail personal brand effectiveness.
5. Create a positive impact
The best strategy to continue and build your brand is to grow a community. You can grow an online community through social media.  Just remember you actually have to be social on social media. It is not just about the likes, you must engage, comment and start building relationships.
6. Live your brand
Your brand should follow you everywhere you go. Self-awareness leads to true personal branding. The better you know yourself, the easier it is to be authentic.

Eyewear Trends to Activate Your Brand


A nod to boho-luxe with lightweight full-rim metals in a variety of shapes and styles.

Leon Max 4070

Blurred Lines

A hot trend that has been evolving, where the rigid rules between masculine and feminine are becoming blurred and ambiguous!

Randy Jackson X139

Zyl frames in transparent colorations ranging from clear to soft pastels in a variety of shapes and sizes, making things effortlessly chic.

Via Spiga Luisa

Refined Aviators
Aviator is always a staple in anyone’s eyewear wardrobe, Yet for 2020 it is more defined and refined with an edge.

Leon Max 6031


Demand attention walking into a room with bold red frames.

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