Shaquille O'Neal Eyewear: The Collection

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The Shaquille O’Neal Eyewear collection is finally here! The new collection is inspired by the popular athleisure trend, which combines athletic and leisure wear by bringing sporty attire from the field, the court, or gym into an everyday wardrobe. Athleisure is redefining men’s own standards of modern styling from the work day, to the weekend, to a night out.

Target Market

  • Male, ages 18-50
  • Brand and quality conscious
  • Wants high quality, sport-inspired product with credible design reference to meet his casual lifestyle
  • Wants stylish, masculine and sport-inspired eyewear at an attainable price

Eyewear Features and Benefits

  • Masculine shapes including full rim and semi-rimless
  • Modern eyewear with a range of color accents
  • Authentic styling using high quality materials at an attainable price point
  • Recognizable design reference with unique design elements to match the personality of the brand
  • Extended Fit for extra head space and longer temples

Key Selling Points

  • Quality construction – includes stainless steel fronts, handcrafted zyl, spring hinges
  • Select styles accommodate progressive lenses
  • High quality sporty look for casual lifestyle needs
  • Library temples (select styles) are easily adjustable and conform to the shape of your head for a secure fit
  • TR 90 thermoplastic (select styles) is lightweight, durable and flexible for greater wear
  • Bowed temples for added comfort

Shaquille O’Neal Eyewear is a Triple Threat: Style, Comfort, and Performance


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