Effective Selling 101

Regardless of the economic climate, there are strategies you can implement to help acquire new customers, improve your sales and increase your profit margins. Here are our top six tips for effective selling: 1. Know Your Product As a salesperson, it is essential that you know your product and have a thorough understanding of what […]

Creative Selling: What to Say to These Eyewear Hacks

Repairs are an essential part of the eyewear experience and the work of eye care professionals. However, sometimes customers will take it upon themselves to fix their eyewear and get creative with solutions. Invision Magazine recently published a gallery of eyewear “hacks” opticians have encountered that were posted on the Opticians of Facebook group. While these […]

Eyewear Materials 101

Have you ever wondered what your glasses are made of? While the most popular materials used to construct eyewear are metal and plastic, there is a variety of others, each with their own unique features and benefits. For example, the material Ultem has hypoallergenic properties – perfect for wearers with sensitive skin. Let’s break down […]

From Shaq to Social: Highlights from Vision Expo East 2019

Vision Expo East 2019 was a was a huge success! In addition to furthering relationships with customers and friends, new and old, we hosted two exclusive events at our booth – a photo opportunity with Shaquille O’Neal on Friday, and a social media class on Saturday presented by Amanda Rights, O.D., and founder of OptomEyesLife. Shaq’s […]

Frames for Your Face Shape

There are three factors to consider when choosing the correct eyeglass frame for your face shape: The frame shape should contrast with your face shape The frame size should be in scale with your face size The eyewear should match your best feature (Ex: Blue frames with blue eyes) While most faces are a combination […]

A Guide to Extended Fit ® Eyewear

At Zyloware, we’re committed to providing styles for ALL face shapes and sizes. From Petite Fit for women to Extended Fit® Eyewear for men, we’ve got you covered! A common sizing problem for men with larger facial features is eyewear that’s too small. Extended Fit®  Eyewear is a collection of fashionable frames designed with the proper proportions […]

National Diabetes Month

 National Diabetes Month: Help spread eye health awareness Each November communities across the country observe National Diabetes Month to bring attention to diabetes and its impact on millions of Americans. Living with diabetes can be challenging to manage and Randy Jackson knows this all too well; he wants to help everyone with diabetes live a […]

Recruiting 101 for the Eyecare Professional

The Eyecare Professional’s Guide to Recruiting 101 A complete guide to recruiting Eyecare Professionals and building your business Looking for the perfect ECP job has become easier than ever before! With a simple search on Google, your Facebook account, or even Twitter, you can find websites/groups that are looking for applicants every day! Zyloware is […]

Back To School Style Guide

Zyloware’s Back To School Guide Featuring Shaquille O’Neal Squad Eyewear  Back-to-school style guide – the latest trends for the back-to-school season   It’s that time of year again where parents rejoice but children cringe: back to school! Make sure your children are all set for the school year by making sure they have a yearly […]

Athleisure Styling 101

Athleisure styling brings together athletic and leisure wear in cool, comfortable combos like a casual hoodie under a tailored blazer, or slouchy sneakers and jeans topped with a sharp shirt and tie […]