Effective Selling 101

Regardless of the economic climate, there are strategies you can implement to help acquire new customers, improve your sales and increase your profit margins. Here are our top six tips for effective selling: 1. Know Your Product As a salesperson, it is essential that you know your product and have a thorough understanding of what […]

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Creative Selling: What to Say to These Eyewear Hacks

Repairs are an essential part of the eyewear experience and the work of eye care professionals. However, sometimes customers will take it upon themselves to fix their eyewear and get creative with solutions. Invision Magazine recently published a gallery of eyewear “hacks” opticians have encountered that were posted on the Opticians of Facebook group. While these […]

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Eyewear Materials 101

Have you ever wondered what your glasses are made of? While the most popular materials used to construct eyewear are metal and plastic, there is a variety of others, each with their own unique features and benefits. For example, the material Ultem has hypoallergenic properties – perfect for wearers with sensitive skin. Let’s break down […]

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Father’s Day Gift Guide

Father’s day is quickly approaching, which means soon everyone will be on the hunt to find the perfect gift for their #1 Dad. Show Dad just how much you care this year with our Father’s Day Gift Guide – we’ve got ideas for every kind of guy so you can skip the corny mug and […]

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Extended Fit® Guide

Finding a frame that fits perfectly can be a challenge, and it can be especially challenging for eyeglass wearers who need […]

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