From Shaq to Social: Highlights from Vision Expo East 2019

Vision Expo East 2019 was a was a huge success! In addition to furthering relationships with customers and friends, new and old, we hosted two exclusive events at our booth – a photo opportunity with Shaquille O’Neal on Friday, and a social media class on Saturday presented by Amanda Rights, O.D., and founder of OptomEyesLife. Shaq’s […]

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3 BENEFITS OF PARTNERING WITH A SOCIAL MEDIA INFLUENCER

Influencer marketing is an essential method of capturing audience interest and gaining the trust of new consumers. Individuals are more likely to purchase a product or try out a new business if other people say they’ve had a good experience with the product or company, not just marketing agencies. A social media influencer acts as a […]

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Recruiting 101 for the Eyecare Professional

The Eyecare Professional’s Guide to Recruiting 101 A complete guide to recruiting Eyecare Professionals and building your business Looking for the perfect ECP job has become easier than ever before! With a simple search on Google, your Facebook account, or even Twitter, you can find websites/groups that are looking for applicants every day! Zyloware is […]

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National Sunglasses Day

National Sunglasses Day is here! Celebrate with us by sharing selfies of you in your favorite pair of sunnies! We will be posting all over social media today, June 27th, with the hashtag #NationalSunglassesDay to show our support! […]

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