Celebrate National Eyewear Day​ and Get Your Free Marketing Toolkit

Download your copy of The National Eyewear Day social marketing tool kit here For anyone that requires prescription lenses to see, you know how much of an impact your glasses have on your daily life. Not only does eyewear help us see better, it makes us who we are! Over the years, eyewear has transformed […]

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A Mother’s Day Gift Guide

Mother’s Day is less than a week away and what better way to show her how much you care about her than the gift of style and sight!  Check out these women’s Zyloware frames and the perfect accessories to match!

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5 Ways to Make Your Waiting Room More Enjoyable

If you feel your waiting area could use a lift to add to your patients’ experience, we’ve rounded up five things to keep in mind when it comes to making some updates to your office.

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Effective Selling 101

Regardless of the economic climate, there are strategies you can implement to help acquire new customers, improve your sales and increase your profit margins. Here are our top six tips for effective selling: 1. Know Your Product As a salesperson, it is essential that you know your product and have a thorough understanding of what […]

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Creative Selling: What to Say to These Eyewear Hacks

Repairs are an essential part of the eyewear experience and the work of eye care professionals. However, sometimes customers will take it upon themselves to fix their eyewear and get creative with solutions. Invision Magazine recently published a gallery of eyewear “hacks” opticians have encountered that were posted on the Opticians of Facebook group. While these […]

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Eyewear Materials 101

Have you ever wondered what your glasses are made of? While the most popular materials used to construct eyewear are metal and plastic, there is a variety of others, each with their own unique features and benefits. For example, the material Ultem has hypoallergenic properties – perfect for wearers with sensitive skin. Let’s break down […]

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Estelle Glancy: Founding Mother of Optical

For Women’s’ History Month we would like to honor Estelle Glancy, one of the most influential women in the optical industry. Like many industries at the turn of the century, optical was dominated by men. The field was in great need of an individual to break down barriers and lead a new generation of women […]

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Frames for Your Face Shape

There are three factors to consider when choosing the correct eyeglass frame for your face shape: The frame shape should contrast with your face shape The frame size should be in scale with your face size The eyewear should match your best feature (Ex: Blue frames with blue eyes) While most faces are a combination […]

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Happy Birthday Gloria Vanderbilt!

We want to wish a very happy birthday to Gloria Vanderbilt on her 95th birthday! There isn’t much Gloria Vanderbilt hasn’t done in her 95 years of life, with collections in clothing, jewelry, perfumes, shoes, leather goods, sheets, paper goods, home furnishings and eyewear. Gloria’s also an artist, actress, fashion designer, model, heiress, socialite and author. […]

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A Guide to Petite Fit Sizing

Here at Zyloware, we love everything eyewear, and we’re committed to providing styles for ALL face shapes and sizes. From Petite Fit to Extended Fit®, we’ve got you covered! One of the most common sizing problems women experience is eyewear that is too large for them. If your frames are too big, there are limited options to […]

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