the future is bright: navigating the optical industry during covid-19

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Zyloware’s Director of Professional Business Development, Mary Lanning, discusses new strategies for operating during and after COVID-19 with panelists:

Susan Ludwick

SVP Marketing and Optical Services, Eyecare Services Partners

A 30 year Industry veteran, Susan began working in private practice next to Ophthalmology. From there she moved to Retail Optical Visionworks, Luxottica in positions from GM, Regional Trainer to Regional, Ops. She then joined USV / Refac Optical Group spending over 20 years; starting in the Field as a Regional Manager, then running their Professional (Dr) Services. Next, relocated for a corporate position to run the Field Organization and finished her time there as EVP Retail responsible for Brand Management. 17 months ago, Susan joined Eyecare Services Partners, a PE backed multi-specialty Vision care company to develop their Marketing, Co-Management and Optical Services platforms. ABO, NCLE Certified, licensed NC Optician with an MBA.


Kirk Lauterback

Chief Operations Officer, Shopko Optical

Kirk Lauterback is the Chief Operations Officer at Shopko Optical. Kirk has been with Shopko Optical since 1993. Prior to becoming COO in 2019, he was VP of Optical and has held several other positions including optician, optical manager, district manager, regional manager and manager of merchandising and marketing. Kirk began his career as an apprentice optician at Sterling Optical in 1990. He obtained his ABO in 1994 and is currently enrolled in the Center for Exceptional Leadership program at St. Norbert College. He is also a member of the NAO, OAA and VOSH.


Dr. Jennifer Stewart, OD

Norwalk Eyecare and Performance 2020

Dr Stewart is a partner at Norwalk Eye Care, a multi-doctor practice located in Norwalk, CT. She is also the co-founder and Chief Vision Officer of Performance 20/20, a sports and performance vision training center located in Stamford, CT. Dr Stewart is a frequent lecturer, presenter and writer in sports vision, contact lenses, practice management and practice operations. She is on the Advisory Board for the International Sports Vision Association and was the Theia Award Winner for Innovation in 2019 for her work in sports and performance vision.

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