Join us​ for Vision Expo West!

REGISTER FOR VISION EXPO WEST FOR FREE HERE. It’s almost that time of year again! Are you ready to join Zyloware this September in Las Vegas at Vision Expo West? We have some exciting things planned! Register for your free pass, courtesy of Zyloware, to join us. Don’t forget to stop by our booth, #18031, in […]

The Optical Goddess Shares Her Zyloware Picks and More Exciting VEW News

The Optical Goddess Shares Her Zyloware Picks and More Exciting VEW News Autianna Wilson, better known to her followers as The Optical Goddess, is dedicated to her work as an optician and is known for her extensive knowledge of optics. She has built her hyper-engaged following while showcasing her skills in frame selection, lens knowledge, […]

Merchandising to 5 All Senses

Merchandising to all 5 Senses When it comes to merchandising, most businesses think it only requires creating visually stimulating displays and perfecting their visual aesthetic. Many times, the other four senses we have do not get the same amount of attention from merchandisers. Having a complete sensory experience is the secret to an immersive and […]

6 TIPS ON ACTIVATING YOUR BRAND FROM ZYLOWARE’S DIRECTOR OF MARKETING ​

We were honored to have our very own Director of Marketing, Jackie Janiec, be a part of  Optical Women’s Associations Tuesday Talks series this June. Jackie is a creative and dynamic marketer who thrives on building long-term relationships with customers by offering a fresh perspective on sales and marketing strategies to support their long-term growth and flourish in this ever-evolving marketplace. 

In her Tuesday Talk, Jackie broke down how to activate your personal brand to help create success in your own career. Here are her six tips to help build your brand.  

Finding the Perfect Fit

Finding the Perfect Fit When it comes to glasses- one size does not fit all. We all want a pair of glasses that look good and feel good. So at Zyloware we are committed to offering a wide variety of sizes so everyone can have a comfortable and correct fit. Your pupil distance, or PD, […]

4 Tips for Improving your Customers Experience​

four tip for improving customers your experiences There is always room to improve… Especially when it comes to the customer experience. Here are a few tips for making the experience the best it can be for your customers: 1.Web Presence If your business isn’t on the internet, it’s time to show up to the party, starting […]

How To Celebrate National Sunglasses Day

three tips for celebrating National sunglasses day This Thursday is National Sunglasses Day! UV damage is cumulative over your life and it is important to protect your eyes from the damage associated with it. The solution to UV damage is simple: Sunglasses. Here are three tips for celebrating the day: Offer special promotions or discounts on […]

Zyloware Celebrates the Life and Legacy of Gloria Vanderbilt: 1924-2019

To the world, she was a model, fashion designer, artist, and icon. To us, she was a dear friend and a partner. At the launch of Zyloware’s Gloria Vanderbilt Collection in 1976, Gloria became the first American designer to have her own eyewear brand. She was truly an extraordinary visionary and a trailblazer in everything […]

National Eyewear Day Checklist

Download your copy of The National Eyewear Day marketing tool kit here National Eyewear Day is right around the corner! National Eyewear Day is a holiday that celebrates all things eyewear while serving a reminder of the importance of eye care. While you prepare for the event make sure it goes successfully by following this […]