Big Impact: Raising Awareness for Sport Eye Safety

Big Impact: Raising awareness for sport eye safety september is Sport eye safety month According to Prevent Blindness America, there were 31,000 sports-related eye injuries in 2019. Zyloware’s Senior Manager of Business Development, Mary Lanning, speaks with Dr. Jennifer Stewart about the importance of sport eye safety and incorporating protective sport eye wear into your […]

A Message from Zyloware

Time for change. we are zyloware. a Message from zyloware We honestly struggled to find the exact words to make sense of what has been going on in our world these past couple of weeks. The horrific tragedy of George Floyd, as well as the endless history of racially motivated killings of black men and […]

The Future is Bright: COVID-19 Resources for the Optical Industry

The Future is Bright: COVID-19 Resources for the Optical Industry Register now to receive three resource guides featuring strategies that were discussed in Zyloware’s panel,  The Future is Bright: Navigating the Optical Industry During COVID-19. Communicating with Patients During COVID-19 Communicating with Staff During COVID-19 5 Tips for Planning Your Reopening Register to Receive Your Free […]

The Future is Bright: Navigating the Optical Industry During COVID-19

The Future is Bright: Navigating the Optical Industry During COVID-19 New strategies for operating during and after COVID-19 Zyloware’s Director of Professional Business Development, Mary Lanning, hosts an open discussion with panelists: Susan Ludwick, SVP Marketing and Optical Services, Eyecare Services Partners Kirk Lauterback, Chief Operations Officer, Shopko Optical Dr. Jennifer Stewart, OD, Norwalk Eyecare […]

WOMEN’S HISTORY MONTH: WOMEN OPTOMETRISTS MAKING A DIFFERENCE

Women’s History Month: women optometrists making a difference March is Women’s History Month, a time to commemorate and encourage the study, observance, and celebration of the vital role of women in world history. Empowered women empower women; today we are focusing on women making a difference in their communities. Nadia Afkhami is a Doctor of […]

MARCH IS WORKPLACE EYE WELLNESS MONTH

March is workplace eye wellness month The U.S Bureau of of Labor Statistics found that by 2020, over 77% of jobs will require some type of technology usage. While technology can be great for many things, it can be harmful for one: Your eyes. Digital eye strain is a part of modern life that the […]

Customizing Your Content for Promotions and Holidays

CUSTOMIZING YOUR CONTENT FOR PROMOTIONS AND HOLIDAYS Customizing your content for promotions and holidays is important to increase sales! Social media has a huge impact on brand awareness, so knowing HOW and WHEN to post tailored content is a MUST. Today, I am going to give you some great ideas for Facebook posts, Instagram posts, and […]

Use Social Media for Customer Service

Use Social Media for Customer Service As social media becomes a ubiquitous part of our lives, brands are leveraging various channels to connect with customers like never before. From Snapchat filters to Pinterest boards, there are many options out there that eye care professionals can employ to check in on their customers. Here are some […]

5 WAYS TO MAKE YOUR WAITING ROOM MORE ENJOYABLE

5 WAYS TO MAKE YOUR WAITING ROOM MORE ENJOYABLE According to the Patientpop blog, a survey conducted at outpatient clinics in New York City found a direct positive correlation between aesthetically appealing waiting rooms and patient opinions about doctors’ visits. If you feel your waiting area could use a lift to add to your patients’ […]

Building Community

Building Community With thoughts of Valentine’s day and love swirling in our heads this month, we want our February focus to be on making our employees feel valued and encouraged while they are at work! Are you creating a sense of community in your office? Here are a few ideas on how to build a […]