The Eye Care Professional’s Guide to Recruiting 101

The Eye Care Professional’s Guide to Recruiting 101 A complete guide to recruiting Eye Care Professionals and building your business Looking for the perfect ECP job has become easier than ever before! With a simple search on Google, your Facebook account, or even Twitter, you can find websites/groups that are looking for applicants every day! […]

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Effective Selling 101

Regardless of the economic climate, there are strategies you can implement to help acquire new customers, improve your sales and increase your profit margins. Here are our top six tips for effective selling: 1. Know Your Product As a salesperson, it is essential that you know your product and have a thorough understanding of what […]

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Build Your Leadership skills

Learn what’s different between being just a manager and being a true leader so you can direct your team toward success.   It does not matter where you stand on the ladder of your career. There will certainly be a time when you will land a leadership role and will want to immediately gear into […]

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Boost Patient Engagement

3 Insights to Boost Patient Engagement Patient loyalty is not a given. It’s earned through trusting connections with you and your practice. From first impressions to ongoing eyecare relationships, the smallest personal touches can have the most lasting impact on patients and your business. Whether you’re in a private practice, or a more commercial environment, […]

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5 Mistakes You’re Making on Social Media

5 Mistakes You’re Probably Making on Social Media It is more common than you think to have questions when it comes to social media. It can be frustrating for you as an ECP if you don’t feel your social media activity is creating measurable returns. But the energy you put into social media can have […]

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New Releases from Shaquille O’Neal Eyewear

NEW RELEASES FROM SHAQUILLE O’NEAL EYEWEAR Spring is officially here… and we are excited to announce new releases from Shaquille O’Neal Eyewear! These six new styles in both metal and zyl are debuting this month and combine performance and comfort for athleisure-inspired look that will make a lasting impression. Make sure to share on Facebook […]

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March Madness with Shaquille O’Neal Eyewear

  MARCH MADNESS WITH SHAQUILLE O’NEAL EYEWEAR   We are taking the concept of ‘March Madness’ to a whole new level by introducing the upcoming styles from Shaquille O’Neal Eyewear – available next month. These six new styles combine performance and versatile styling for an athleisure-inspired look that will make a lasting impression. March Madness Bonus: The Nun in Loyola-Chicago’s Huddle […]

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Countdown to Vision Expo East

   COUNTDOWN TO VISION EXPO EAST 2018!   The countdown is officially on to Vision Expo East 2018 – can you believe there is only 15 DAYS left until the first day of VEE! This year is an extremely special year for Zyloware, as we celebrate the anniversary of our 95th year in business! Visit booth […]

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Master Visual Merchandising

How to Master Visual Merchandising for your Window Displays   Have you ever wondered what successful brands do to get people into their store? It’s actually not as complicated as you may think! Let’s take 5 examples of successful window displays and see what does and doesn’t work based on how pervious blog post, The […]

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Effective Selling 101

Tips on Effective Selling Have you ever wondered how you can improve your sales and increase your profit margins? Regardless of the economic climate, there are strategies that you can implement to help acquire new customers and make the sale. Here are our top six tips for effective selling:   Know your product As a […]

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