Merchandising to 5 All Senses

Merchandising to all 5 Senses When it comes to merchandising, most businesses think it only requires creating visually stimulating displays and perfecting their visual aesthetic. Many times, the other four senses we have do not get the same amount of attention from merchandisers. Having a complete sensory experience is the secret to an immersive and […]

National Eyewear Day Checklist

Download your copy of The National Eyewear Day marketing tool kit here National Eyewear Day is right around the corner! National Eyewear Day is a holiday that celebrates all things eyewear while serving a reminder of the importance of eye care. While you prepare for the event make sure it goes successfully by following this […]

Maintaining A High Performance Inventory

Original article curtesy of Invision Magazine, August 2018. It’s not uncommon for optometry practices to manage their frame inventory using a stock ordering system. This means that opticians sell the frames off the board leaving a need for replacing an empty space. If they have undisplayed frames, they will take the “under-stock” and put it in […]

Eyewear for Every Generation

Each generation has their own likes and dislikes when it comes to eyewear – from style to functionality, it is important to identify the most important factors that apply to each generation. Zyloware is breaking down the do’s and don’ts of optical needs for patients of every age.   The million-dollar question: How can your eyecare […]

Effective Selling 101

Tips on Effective Selling Have you ever wondered how you can improve your sales and increase your profit margins? Regardless of the economic climate, there are strategies that you can implement to help acquire new customers and make the sale. Here are our top six tips for effective selling:   Know your product As a […]

Randy Jackson Partners with Geico

Randy Jackson Partners with Geico as a Judge! Featuring style Randy Jackson Limited Edition X115 With over a decade of experience as a judge on the hit show “American Idol,” it’s safe to say Randy Jackson knows what to look for when it comes to talent. Check out Randy in Geico’s latest commercial as he […]

Optical Storefront Do’s and Don’ts

  The ECP Guide to Optical Storefront Do’s and Don’ts What you need to know to get them through the door With the holiday season in full swing, it’s time to start thinking about how you can get more foot traffic in your store. Storefronts often give a passing customer their first impression of your […]

The ECP’s guide to surviving the age of online sales

The ECP’s guide to surviving the age of online sales Yes, you need to provide more than just excellent customer service   Millennials, consumers aged 18 to 34, remain the key age demographic for online commerce, spending more money online in a given year than any other age group. They spend around $2,000 annually on e-commerce. To […]

Happy Birthday Daisy Fuentes!

Happy Birthday Daisy!   In celebration of Daisy’s birthday on Friday, November 17th, we decided to dedicate this week’s blog post to everything we love about Daisy Fuentes and her stylish eyewear collection from Zyloware!   Named as one of People magazine’s 50 Most Beautiful, Daisy Fuentes has helped define the perception of Latina beauty. […]

National Diabetes Month

 National Diabetes Month: Help spread eye health awareness Each November communities across the country observe National Diabetes Month to bring attention to diabetes and its impact on millions of Americans. Living with diabetes can be challenging to manage and Randy Jackson knows this all too well; he wants to help everyone with diabetes live a […]