Optical Storefront Do’s and Don’ts

  The ECP Guide to Optical Storefront Do’s and Don’ts What you need to know to get them through the door With the holiday season in full swing, it’s time to start thinking about how you can get more foot traffic in your store. Storefronts often give a passing customer their first impression of your […]

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Recruiting 101 for the Eyecare Professional

The Eyecare Professional’s Guide to Recruiting 101 A complete guide to recruiting Eyecare Professionals and building your business Looking for the perfect ECP job has become easier than ever before! With a simple search on Google, your Facebook account, or even Twitter, you can find websites/groups that are looking for applicants every day! Zyloware is […]

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Selling to GenEye

SELLING TO GENEYE: WHAT YOU NEED TO KNOW Original article written by Anna Smutny and published in the September 2017 issue of 20/20 Magazine Growing up in a world surrounded by online media with instant access to product information, GenEye knows what they want and how to get it. These savvy shoppers are skilled at […]

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Happy Birthday Sophia Loren!

Happy Birthday Sophia Loren: Classic, timeless, beautiful… these are only a few ways to describe Sophia Loren turning 83. With a career six decades long and over 50 awards, Sophia Loren remains one of the most beloved and recognizable figures in the international film world. The Oscar winning actress continues to remain active in the […]

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National Grandparents Day

Zyloware Prepares to Celebrate National Grandparents Day September 10th, 2017 Many families in the United States observe National Grandparents Day on the first Sunday of September after Labor Day. The holiday honors grandparents and is celebrated in many ways. From gift-giving to hosting a family dinner, we all share our appreciation and express our love […]

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The Ultimate Guide to Instagram Hashtags for the ECP

There’s no denying that Instagram is here to stay. The social media platform took the world by storm a few years ago and has continued to grow in popularity ever since. Ensuring your company has a well-known presence on Instagram is crucial for […]

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