January Is National Glaucoma Awareness Month

Whether by going to the gym or starting a new diet, the most common resolution for the New Year is to improve your health. However, rather than getting in some more exercise or cutting carbs in 2019, why not make your vision a top priority by raising awareness about glaucoma and learning what you can do […]

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The Ultimate Eyewear Assessment Guide

HOW TO PREPARE FOR YOUR NEXT EYE EXAM   Planning Your Eye Doctor Visit Visiting the eye doctor can be intimidating, especially if you haven’t been in a while. Knowing how to prepare for the visit and thinking ahead is an important part of the eye exam process. Here are some tips to help you […]

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Effective Selling 101

Tips on Effective Selling Have you ever wondered how you can improve your sales and increase your profit margins? Regardless of the economic climate, there are strategies that you can implement to help acquire new customers and make the sale. Here are our top six tips for effective selling:   Know your product As a […]

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Optical Storefront Do’s and Don’ts

  The ECP Guide to Optical Storefront Do’s and Don’ts What you need to know to get them through the door With the holiday season in full swing, it’s time to start thinking about how you can get more foot traffic in your store. Storefronts often give a passing customer their first impression of your […]

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The ECP’s guide to surviving the age of online sales

The ECP’s guide to surviving the age of online sales Yes, you need to provide more than just excellent customer service   Millennials, consumers aged 18 to 34, remain the key age demographic for online commerce, spending more money online in a given year than any other age group. They spend around $2,000 annually on e-commerce. To […]

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