OPTOMEYESLIFE: Optometry. Eyewear. Lifestyle.

Vision Expo will be here in just a few short days, and we couldn’t be more excited! This year, we are thrilled to partner with OptomEyesLife founder, Amanda Rights, O.D., for a special Earn and Learn segment taking place at Zyloware’s booth. Amanda will be speaking on “How to Build Your Brand on Social Media […]

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Optical Women’s Association: Inspiring the Women of Today to Lead in the Optical Industry!

With March being Woman’s History Month, we wanted to continue highlighting outstanding women, and in this case, an outstanding association of women! The Optical Women’s Association was founded in 1997 as a nonprofit with a simple goal: to connect, inspire, and lead women in all aspects of the optical industry. Their mission statement: To enhance […]

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A Guide to Petite Fit Sizing

Here at Zyloware, we love everything eyewear, and we’re committed to providing styles for ALL face shapes and sizes. From Petite Fit to Extended Fit, we’ve got you covered! One of the most common sizing problems women experience is eyewear that is too large for them. If your frames are too big, there are limited options to […]

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4 Tech Solutions for Digital Eye Strain

As this month’s Vision Monday cover story demonstrates, digital eye strain is a pervasive part of modern life that the general public is surprisingly unaware of. Symptoms of digital eye strain include dry, irritated eyes, blurred vision, headaches and trouble sleeping, all associated with prolonged periods of staring at a digital screens. However, just as digital […]

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Use Social Media for Customer Service

As social media becomes a ubiquitous part of our lives, brands are leveraging various channels to connect with customers like never before. From Snapchat filters to Pinterest boards, there are many options out there that eye care professionals can employ to check in on their customers. Here are some of the most effective: Appointment Text […]

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Happy Birthday Daisy Fuentes!

Daisy celebrated her birthday this past Saturday on November 17th, and to honor our favorite Latina role model, we are highlighting everything Daisy! Named as one of People magazine’s 50 Most Beautiful, Daisy Fuentes has helped define the perception of Latina beauty. Long before there was any prominent young Latin American television, there was Daisy […]

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Maintaining A High Performance Inventory

Original article curtesy of Invision Magazine, August 2018. It’s not uncommon for optometry practices to manage their frame inventory using a stock ordering system. This means that opticians sell the frames off the board leaving a need for replacing an empty space. If they have undisplayed frames, they will take the “under-stock” and put it in […]

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Happy Birthday Sophia Loren!

Classic, timeless, beautiful… these are only a few ways to describe Sophia Loren, and on Thursday, September 20th 2018 she will be celebrating her 84th birthday! With a career six decades long and over 50 awards, Loren remains one of the most beloved and recognizable figures in the international film world. The Oscar winning actress […]

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Retain Your Best Employees

One of the major challenges for a business is to hire highly skilled employees who will be committed to the company and keep their responsibilities in mind. However, what many businesses do not realize is that a much more difficult task is keeping those employees, especially considering the availability of numerous jobs that might offer […]

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