We were honored to have our very own Director of Marketing, Jackie Janiec, be a part of Optical Women’s Associations Tuesday Talks series this June. Jackie is a creative and dynamic marketer who thrives on building long-term relationships with customers by offering a fresh perspective on sales and marketing strategies to support their long-term growth and flourish in this ever-evolving marketplace.
In her Tuesday Talk, Jackie broke down how to activate your personal brand to help create success in your own career. Here are her six tips to help build your brand.
With National Eyewear Day coming up its time to start showing off your eyewear. There is no better way to show off your frames and how they make you feel then with the perfect selfie!
When was the last time you went for an eye health exam?
Regardless of age or health, it is important to have an annual eye health exam. They are not only for those who require corrective lenses. Even people with 20/20 vision are at risk when they skip their annual eye exam.When was the last time you went for an eye health exam?
Regardless of age or health, it is important to have an annual eye health exam. They are not only for those who require corrective lenses. Even people with 20/20 vision are at risk when they skip their annual eye exam.
Download your copy of The National Eyewear Day marketing tool kit here For anyone that requires prescription lenses to see, you know how much of an impact your glasses have on your daily life. Not only does eyewear help us see better, it makes us who we are! Over the years, eyewear has transformed from […]
Mother’s Day is less than a week away and what better way to show her how much you care about her than the gift of style and sight! Check out these women’s Zyloware frames and the perfect accessories to match!
Regardless of the economic climate, there are strategies you can implement to help acquire new customers, improve your sales and increase your profit margins. Here are our top six tips for effective selling: 1. Know Your Product As a salesperson, it is essential that you know your product and have a thorough understanding of what […]
Repairs are an essential part of the eyewear experience and the work of eye care professionals. However, sometimes customers will take it upon themselves to fix their eyewear and get creative with solutions. Invision Magazine recently published a gallery of eyewear “hacks” opticians have encountered that were posted on the Opticians of Facebook group. While these […]
Have you ever wondered what your glasses are made of? While the most popular materials used to construct eyewear are metal and plastic, there is a variety of others, each with their own unique features and benefits. For example, the material Ultem has hypoallergenic properties – perfect for wearers with sensitive skin. Let’s break down […]
Vision Expo East 2019 was a was a huge success! In addition to furthering relationships with customers and friends, new and old, we hosted two exclusive events at our booth – a photo opportunity with Shaquille O’Neal on Friday, and a social media class on Saturday presented by Amanda Rights, O.D., and founder of OptomEyesLife. Shaq’s […]
Vision Expo will be here in just a few short days, and we couldn’t be more excited! This year, we are thrilled to partner with OptomEyesLife founder, Amanda Rights, O.D., for a special Earn and Learn segment taking place at Zyloware’s booth. Amanda will be speaking on “How to Build Your Brand on Social Media […]