Use Social Media for Customer Service

As social media becomes a ubiquitous part of our lives, brands are leveraging various channels to connect with customers like never before. From Snapchat filters to Pinterest boards, there are many options out there that eye care professionals can employ to check in on their customers. Here are some of the most effective: Appointment Text […]

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Happy Birthday Daisy Fuentes!

Daisy celebrated her birthday this past Saturday on November 17th, and to honor our favorite Latina role model, we are highlighting everything Daisy! Named as one of People magazine’s 50 Most Beautiful, Daisy Fuentes has helped define the perception of Latina beauty. Long before there was any prominent young Latin American television, there was Daisy […]

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Maintaining A High Performance Inventory

Original article curtesy of Invision Magazine, August 2018. It’s not uncommon for optometry practices to manage their frame inventory using a stock ordering system. This means that opticians sell the frames off the board leaving a need for replacing an empty space. If they have undisplayed frames, they will take the “under-stock” and put it in […]

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Happy Birthday Sophia Loren!

Classic, timeless, beautiful… these are only a few ways to describe Sophia Loren, and on Thursday, September 20th 2018 she will be celebrating her 84th birthday! With a career six decades long and over 50 awards, Loren remains one of the most beloved and recognizable figures in the international film world. The Oscar winning actress […]

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Retain Your Best Employees

One of the major challenges for a business is to hire highly skilled employees who will be committed to the company and keep their responsibilities in mind. However, what many businesses do not realize is that a much more difficult task is keeping those employees, especially considering the availability of numerous jobs that might offer […]

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Recruiting a Great Eyecare Team

Do you ever go into a business and immediately feel an amazing vibe and energy? Chances are that business has taken the time to hire the right people and develop the right office culture.   Recruiting and hiring today is different than even just a few short years ago. The way you need to entice […]

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Dress for Success with Leon Max Eyewear

By Alexa Faeth   Leon Max Eyewear has four new releases for the month of August, and each one is guaranteed to elevate your look! From upswept zyl to trendy metal combo styles, these four stunning frames are versatile enough to take you from the workday to date night ever so effortlessly. Check out the […]

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Eyewear for Every Generation

Each generation has their own likes and dislikes when it comes to eyewear – from style to functionality, it is important to identify the most important factors that apply to each generation. Zyloware is breaking down the do’s and don’ts of optical needs for patients of every age.   The million-dollar question: How can your eyecare […]

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A New Generation of Opportunity

An Unprecedented Look into the Millennial Market   There are more than 80 million Millennials in the US, representing more than a quarter of the population. They are the largest, single market segment in the US and represent an enormous opportunity for eyewear manufacturers and eye care professionals who understand their motivations and needs. Eye […]

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