From Shaq to Social: Highlights from Vision Expo East 2019

Vision Expo East 2019 was a was a huge success! In addition to furthering relationships with customers and friends, new and old, we hosted two exclusive events at our booth – a photo opportunity with Shaquille O’Neal on Friday, and a social media class on Saturday presented by Amanda Rights, O.D., and founder of OptomEyesLife. Shaq’s […]

Happy Birthday Gloria Vanderbilt!

We want to wish a very happy birthday to Gloria Vanderbilt on her 95th birthday! There isn’t much Gloria Vanderbilt hasn’t done in her 95 years of life, with collections in clothing, jewelry, perfumes, shoes, leather goods, sheets, paper goods, home furnishings and eyewear. Gloria’s also an artist, actress, fashion designer, model, heiress, socialite and author. […]

3 BENEFITS OF PARTNERING WITH A SOCIAL MEDIA INFLUENCER

Influencer marketing is an essential method of capturing audience interest and gaining the trust of new consumers. Individuals are more likely to purchase a product or try out a new business if other people say they’ve had a good experience with the product or company, not just marketing agencies. A social media influencer acts as a […]

Zyloware Celebrates Annual National Sales Meeting

Once a year, Zyloware’s far-flung Account Managers convene in Westchester County, New York, to discuss the state of the business, learn from industry thought leaders and share best practices they’ve implemented over the past year. 2019’s National Sales Meeting was no different. This past weekend, attendees were treated to two days of education on the […]

Use Social Media for Customer Service

As social media becomes a ubiquitous part of our lives, brands are leveraging various channels to connect with customers like never before. From Snapchat filters to Pinterest boards, there are many options out there that eye care professionals can employ to check in on their customers. Here are some of the most effective: Appointment Text […]

Happy Birthday Daisy Fuentes!

Daisy celebrated her birthday this past Saturday on November 17th, and to honor our favorite Latina role model, we are highlighting everything Daisy! Named as one of People magazine’s 50 Most Beautiful, Daisy Fuentes has helped define the perception of Latina beauty. Long before there was any prominent young Latin American television, there was Daisy […]

Build Your Leadership skills

Learn what’s different between being just a manager and being a true leader so you can direct your team toward success.   It does not matter where you stand on the ladder of your career. There will certainly be a time when you will land a leadership role and will want to immediately gear into […]

Retain Your Best Employees

One of the major challenges for a business is to hire highly skilled employees who will be committed to the company and keep their responsibilities in mind. However, what many businesses do not realize is that a much more difficult task is keeping those employees, especially considering the availability of numerous jobs that might offer […]

Recruiting a Great Eyecare Team

Do you ever go into a business and immediately feel an amazing vibe and energy? Chances are that business has taken the time to hire the right people and develop the right office culture.   Recruiting and hiring today is different than even just a few short years ago. The way you need to entice […]