Optical Storefront Do’s and Don’ts

  The ECP Guide to Optical Storefront Do’s and Don’ts What you need to know to get them through the door With the holiday season in full swing, it’s time to start thinking about how you can get more foot traffic in your store. Storefronts often give a passing customer their first impression of your […]

Read More

The ECP’s guide to surviving the age of online sales

The ECP’s guide to surviving the age of online sales Yes, you need to provide more than just excellent customer service   Millennials, consumers aged 18 to 34, remain the key age demographic for online commerce, spending more money online in a given year than any other age group. They spend around $2,000 annually on e-commerce. To […]

Read More

Happy Birthday Daisy Fuentes!

Happy Birthday Daisy!   In celebration of Daisy’s birthday on Friday, November 17th, we decided to dedicate this week’s blog post to everything we love about Daisy Fuentes and her stylish eyewear collection from Zyloware!   Named as one of People magazine’s 50 Most Beautiful, Daisy Fuentes has helped define the perception of Latina beauty. […]

Read More

Eyewear-Inspired Halloween Costumes

Eyewear-Inspired Halloween Costumes for a SPOOKTACULAR Look! Waited until the last minute again to choose a Halloween costume? Not to fear, Zyloware is here! We present to you 6 of the top eyewear-inspired costumes that you can recreate for this Halloween!   A classic that will never die, Superman! If you’d rather not wear spandex […]

Read More

Eyewear Materials 101

Everything You Need to Know About the Different Types of Eyewear Materials Have you ever wondered what your glasses were made of? While the most popular materials used for constructing eyewear are metal and plastic, there is a variety of other types each with their own unique features and benefits. For example, a material called […]

Read More

World Sight Day

World Sight Day – October 12th 2017   World Sight Day is quickly approaching on October 12th and to celebrate the day Zyloware is breaking down everything you need to know about the event and how you can get involved! What is World Sight Day? World Sight Day (WSD) is an international day of awareness, held […]

Read More

Selling to GenEye

SELLING TO GENEYE: WHAT YOU NEED TO KNOW Original article written by Anna Smutny and published in the September 2017 issue of 20/20 Magazine Growing up in a world surrounded by online media with instant access to product information, GenEye knows what they want and how to get it. These savvy shoppers are skilled at […]

Read More

Back To School Style Guide

Zyloware’s Back To School Guide Featuring Shaquille O’Neal Squad Eyewear  Back-to-school style guide – the latest trends for the back-to-school season   It’s that time of year again where parents rejoice but children cringe: back to school! Make sure your children are all set for the school year by making sure they have a yearly […]

Read More

What You Need to Know: Solar Eclipse 2017

Zyloware’s Guide to Eye Safety for Viewing the Solar Eclipse on August 21st   By Alexa Faeth   On August 21, 2017, a total solar eclipse will cast its shadow on the United States from coast to coast for the first time since 1918. The eclipse will start in Oregon around 12:05 PM ET and […]

Read More

Recreate These Iconic Looks From Hollywood!

  Recreate the iconic eyewear looks of Sophia Loren, Brigitte Bardot, and more! There are many actresses and public figures that have left their mark on Hollywood, but only a handful that go down in history as the most iconic and beautiful women of their time. From Sophia Loren to Brigitte Bardot, we are pairing […]

Read More