A New Generation of Opportunity

An Unprecedented Look into the Millennial Market There are more than 80 million Millennials in the US, representing more than a quarter of the population. They are the largest, single market segment in the US and represent an enormous opportunity for eyewear manufacturers and eye care professionals who understand their motivations and needs. Eye […]
3 Benefits of Partnering with a Social Media Influencer

One of the fasting growing forms of marketing offers a new way to gain the trust of consumers: through other consumers […]