5 Mistakes You’re Making on Social Media

5 MISTAKES YOU’RE MAKING ON SOCIAL MEDIA Need help when it comes to social media? Visit our Social Media resources page to download our free resources designed with the ECP in mind. Whether you are new to social media, looking to increase followers, struggling to write the perfect blog post, or just don’t have the time, we have […]

Merchandising to 5 All Senses

Merchandising to all 5 Senses When it comes to merchandising, most businesses think it only requires creating visually stimulating displays and perfecting their visual aesthetic. Many times, the other four senses we have do not get the same amount of attention from merchandisers. Having a complete sensory experience is the secret to an immersive and […]

National Eyewear Day Checklist

Download your copy of The National Eyewear Day marketing tool kit here National Eyewear Day is right around the corner! National Eyewear Day is a holiday that celebrates all things eyewear while serving a reminder of the importance of eye care. While you prepare for the event make sure it goes successfully by following this […]

Celebrate National Eyewear Day​ and Get Your Free Marketing Toolkit

Download your copy of The National Eyewear Day marketing tool kit here For anyone that requires prescription lenses to see, you know how much of an impact your glasses have on your daily life. Not only does eyewear help us see better, it makes us who we are! Over the years, eyewear has transformed from […]

5 Mistakes You’re Making on Social Media

5 Mistakes You’re Probably Making on Social Media It is more common than you think to have questions when it comes to social media. It can be frustrating for you as an ECP if you don’t feel your social media activity is creating measurable returns. But the energy you put into social media can have […]

Master Visual Merchandising

How to Master Visual Merchandising for your Window Displays   Have you ever wondered what successful brands do to get people into their store? It’s actually not as complicated as you may think! Let’s take 5 examples of successful window displays and see what does and doesn’t work based on how pervious blog post, The […]