A New Generation of Opportunity

An Unprecedented Look into the Millennial Market   There are more than 80 million Millennials in the US, representing more than a quarter of the population. They are the largest, single market segment in the US and represent an enormous opportunity for eyewear manufacturers and eye care professionals who understand their motivations and needs. Eye […]

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Boost Patient Engagement

3 Insights to Boost Patient Engagement Patient loyalty is not a given. It’s earned through trusting connections with you and your practice. From first impressions to ongoing eyecare relationships, the smallest personal touches can have the most lasting impact on patients and your business. Whether you’re in a private practice, or a more commercial environment, […]

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5 Ways to Make Your Waiting Room More Enjoyable

According to the Patientpop blog, a survey conducted at outpatient clinics in New York City found a direct positive correlation between aesthetically appealing waiting rooms and patient opinions about doctors’ visits. If you feel your waiting area could use a lift to add to your patients’ experience, we’ve rounded up five things to keep in […]

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