New Year, New You: Setting Personal and Professional Goals

New Year, New You: Setting Personal and Professional Goals start 2020 with a plan With a new year and a new decade starting this week… have you set your personal and professional goals for 2020? Every year, goals are set with great intention, but as February rolls around, the excitement of becoming the best version […]

7 Social Media Marketing Resources to Help You Get Started

7 social media marketing resources to help you get started Need some help with your social media Marketing? Zyloware has you covered. Social Media has changed the way that marketing works.  It allows us to connect and share content all over the world within seconds.  This is why social media is essential to any successful […]

5 Mistakes You’re Making on Social Media

5 MISTAKES YOU’RE MAKING ON SOCIAL MEDIA Need help when it comes to social media? Visit our Social Media resources page to download our free resources designed with the ECP in mind. Whether you are new to social media, looking to increase followers, struggling to write the perfect blog post, or just don’t have the time, we have […]

From Shaq to Social: Highlights from Vision Expo East 2019

Vision Expo East 2019 was a was a huge success! In addition to furthering relationships with customers and friends, new and old, we hosted two exclusive events at our booth – a photo opportunity with Shaquille O’Neal on Friday, and a social media class on Saturday presented by Amanda Rights, O.D., and founder of OptomEyesLife. Shaq’s […]

OPTOMEYESLIFE: Optometry. Eyewear. Lifestyle.

Vision Expo will be here in just a few short days, and we couldn’t be more excited! This year, we are thrilled to partner with OptomEyesLife founder, Amanda Rights, O.D., for a special Earn and Learn segment taking place at Zyloware’s booth. Amanda will be speaking on “How to Build Your Brand on Social Media […]

3 BENEFITS OF PARTNERING WITH A SOCIAL MEDIA INFLUENCER

Influencer marketing is an essential method of capturing audience interest and gaining the trust of new consumers. Individuals are more likely to purchase a product or try out a new business if other people say they’ve had a good experience with the product or company, not just marketing agencies. A social media influencer acts as a […]

Use Social Media for Customer Service

As social media becomes a ubiquitous part of our lives, brands are leveraging various channels to connect with customers like never before. From Snapchat filters to Pinterest boards, there are many options out there that eye care professionals can employ to check in on their customers. Here are some of the most effective: Appointment Text […]

National Eyewear Day

Countdown to National Eyewear Day   Zyloware Invites You to Celebrate National Eyewear Day on Wednesday, June 6th, 2018!   Port Chester, NY:  Zyloware invites all eye care professionals and eyewear enthusiasts to join us on Wednesday, June 6th2018 in celebration of the 3ndAnnual National Eyewear Day.   Why Celebrate National Eyewear Day: For anyone that requires […]

5 Mistakes You’re Making on Social Media

5 Mistakes You’re Probably Making on Social Media It is more common than you think to have questions when it comes to social media. It can be frustrating for you as an ECP if you don’t feel your social media activity is creating measurable returns. But the energy you put into social media can have […]