From Shaq to Social: Highlights from Vision Expo East 2019

Vision Expo East 2019 was a was a huge success! In addition to furthering relationships with customers and friends, new and old, we hosted two exclusive events at our booth – a photo opportunity with Shaquille O’Neal on Friday, and a social media class on Saturday presented by Amanda Rights, O.D., and founder of OptomEyesLife. Shaq’s […]

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OPTOMEYESLIFE: Optometry. Eyewear. Lifestyle.

Vision Expo will be here in just a few short days, and we couldn’t be more excited! This year, we are thrilled to partner with OptomEyesLife founder, Amanda Rights, O.D., for a special Earn and Learn segment taking place at Zyloware’s booth. Amanda will be speaking on “How to Build Your Brand on Social Media […]

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3 BENEFITS OF PARTNERING WITH A SOCIAL MEDIA INFLUENCER

Influencer marketing is an essential method of capturing audience interest and gaining the trust of new consumers. Individuals are more likely to purchase a product or try out a new business if other people say they’ve had a good experience with the product or company, not just marketing agencies. A social media influencer acts as a […]

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Use Social Media for Customer Service

As social media becomes a ubiquitous part of our lives, brands are leveraging various channels to connect with customers like never before. From Snapchat filters to Pinterest boards, there are many options out there that eye care professionals can employ to check in on their customers. Here are some of the most effective: Appointment Text […]

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National Eyewear Day

Countdown to National Eyewear Day   Zyloware Invites You to Celebrate National Eyewear Day on Wednesday, June 6th, 2018!   Port Chester, NY:  Zyloware invites all eye care professionals and eyewear enthusiasts to join us on Wednesday, June 6th2018 in celebration of the 3ndAnnual National Eyewear Day.   Why Celebrate National Eyewear Day: For anyone that requires […]

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5 Mistakes You’re Making on Social Media

5 Mistakes You’re Probably Making on Social Media It is more common than you think to have questions when it comes to social media. It can be frustrating for you as an ECP if you don’t feel your social media activity is creating measurable returns. But the energy you put into social media can have […]

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The Ultimate Guide to Instagram Hashtags for the ECP

There’s no denying that Instagram is here to stay. The social media platform took the world by storm a few years ago and has continued to grow in popularity ever since. Ensuring your company has a well-known presence on Instagram is crucial for […]

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Social Media Tool Kit

Zyloware’s ultimate guide to effective social media posts Social media is a way for companies to engage with their customers and create brand recognition. Establishing an online presence is essential to remaining relevant in this current day and age dominated by the digital world.  Brand awareness, improved customer insights and even lower marketing costs are […]

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