A Mother’s Day Gift Guide

Mother’s Day is less than a week away and what better way to show her how much you care about her than the gift of style and sight!  Check out these women’s Zyloware frames and the perfect accessories to match!

Effective Selling 101

Regardless of the economic climate, there are strategies you can implement to help acquire new customers, improve your sales and increase your profit margins. Here are our top six tips for effective selling: 1. Know Your Product As a salesperson, it is essential that you know your product and have a thorough understanding of what […]

Creative Selling: What to Say to These Eyewear Hacks

Repairs are an essential part of the eyewear experience and the work of eye care professionals. However, sometimes customers will take it upon themselves to fix their eyewear and get creative with solutions. Invision Magazine recently published a gallery of eyewear “hacks” opticians have encountered that were posted on the Opticians of Facebook group. While these […]

Eyewear Materials 101

Have you ever wondered what your glasses are made of? While the most popular materials used to construct eyewear are metal and plastic, there is a variety of others, each with their own unique features and benefits. For example, the material Ultem has hypoallergenic properties – perfect for wearers with sensitive skin. Let’s break down […]

Frames for Your Face Shape

There are three factors to consider when choosing the correct eyeglass frame for your face shape: The frame shape should contrast with your face shape The frame size should be in scale with your face size The eyewear should match your best feature (Ex: Blue frames with blue eyes) While most faces are a combination […]

Happy Birthday Gloria Vanderbilt!

We want to wish a very happy birthday to Gloria Vanderbilt on her 95th birthday! There isn’t much Gloria Vanderbilt hasn’t done in her 95 years of life, with collections in clothing, jewelry, perfumes, shoes, leather goods, sheets, paper goods, home furnishings and eyewear. Gloria’s also an artist, actress, fashion designer, model, heiress, socialite and author. […]

A Guide to Petite Fit Sizing

Here at Zyloware, we love everything eyewear, and we’re committed to providing styles for ALL face shapes and sizes. From Petite Fit to Extended Fit®, we’ve got you covered! One of the most common sizing problems women experience is eyewear that is too large for them. If your frames are too big, there are limited options to […]

January Is National Glaucoma Awareness Month

Whether by going to the gym or starting a new diet, the most common resolution for the New Year is to improve your health. However, rather than getting in some more exercise or cutting carbs in 2019, why not make your vision a top priority by raising awareness about glaucoma and learning what you can do […]

Maintaining A High Performance Inventory

Original article curtesy of Invision Magazine, August 2018. It’s not uncommon for optometry practices to manage their frame inventory using a stock ordering system. This means that opticians sell the frames off the board leaving a need for replacing an empty space. If they have undisplayed frames, they will take the “under-stock” and put it in […]

Lash Obsessions

 What You Need to Know About The Latest Eyelash Beauty Trends   Original article curtesy of Eyecare Business – September 2018. The convergence of social media, reality TV, and selfie culture is fueling a global obsession with long + thick eyelashes—but are they safe for the eyes? Got patients with an eyelash obsession? Today, more […]