Extended Fit™ Guide

Extended Fit™ Guide EDITOR’S NOTE: A YEAR IN REVIEW: For the month of December we will be revisiting our most viewed posts of 2019. Enjoy! Finding a frame that fits perfectly can be a challenge, and it can be especially challenging for eyeglass wearers who need Extended Fit™ sizing. Here we will give you the […]

Randy Jackson Talks Randy Jackson Eyewear with Kelly Clarkson

Randy Jackson Talks Randy Jackson Eyewear with Kelly Clarkson “They’re like the glasses anyone can wear” Randy Jackson has built a career on his eye for talent and style. For over 30 years in the music industry, Randy continues to expand his empire by bringing his winning sense of style to his own collection of […]

Win Big at Vision​ Expo West

Win Big this year at Vision Expo West! Vision Expo West is just two days away and we are so excited for the show, we just couldn’t wait to share! This year at Vison Expo West we are raffling off a big prize from our big man, Shaq! Stop by our booth and scan your […]

National Eyewear Day Checklist

Download your copy of The National Eyewear Day marketing tool kit here National Eyewear Day is right around the corner! National Eyewear Day is a holiday that celebrates all things eyewear while serving a reminder of the importance of eye care. While you prepare for the event make sure it goes successfully by following this […]

A Mother’s Day Gift Guide

Mother’s Day is less than a week away and what better way to show her how much you care about her than the gift of style and sight!  Check out these women’s Zyloware frames and the perfect accessories to match!

Effective Selling 101

Regardless of the economic climate, there are strategies you can implement to help acquire new customers, improve your sales and increase your profit margins. Here are our top six tips for effective selling: 1. Know Your Product As a salesperson, it is essential that you know your product and have a thorough understanding of what […]

Creative Selling: What to Say to These Eyewear Hacks

Repairs are an essential part of the eyewear experience and the work of eye care professionals. However, sometimes customers will take it upon themselves to fix their eyewear and get creative with solutions. Invision Magazine recently published a gallery of eyewear “hacks” opticians have encountered that were posted on the Opticians of Facebook group. While these […]

Eyewear Materials 101

Have you ever wondered what your glasses are made of? While the most popular materials used to construct eyewear are metal and plastic, there is a variety of others, each with their own unique features and benefits. For example, the material Ultem has hypoallergenic properties – perfect for wearers with sensitive skin. Let’s break down […]

Frames for Your Face Shape

There are three factors to consider when choosing the correct eyeglass frame for your face shape: The frame shape should contrast with your face shape The frame size should be in scale with your face size The eyewear should match your best feature (Ex: Blue frames with blue eyes) While most faces are a combination […]