Celebrate National Eyewear Day​ and Get Your Free Marketing Toolkit

Download your copy of The National Eyewear Day marketing tool kit here For anyone that requires prescription lenses to see, you know how much of an impact your glasses have on your daily life. Not only does eyewear help us see better, it makes us who we are! Over the years, eyewear has transformed from […]

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A Mother’s Day Gift Guide

Mother’s Day is less than a week away and what better way to show her how much you care about her than the gift of style and sight!  Check out these women’s Zyloware frames and the perfect accessories to match!

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5 Ways to Make Your Waiting Room More Enjoyable

If you feel your waiting area could use a lift to add to your patients’ experience, we’ve rounded up five things to keep in mind when it comes to making some updates to your office.

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The Eye Care Professional’s Guide to Recruiting 101

The Eye Care Professional’s Guide to Recruiting 101 A complete guide to recruiting Eye Care Professionals and building your business Looking for the perfect ECP job has become easier than ever before! With a simple search on Google, your Facebook account, or even Twitter, you can find websites/groups that are looking for applicants every day! […]

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Effective Selling 101

Regardless of the economic climate, there are strategies you can implement to help acquire new customers, improve your sales and increase your profit margins. Here are our top six tips for effective selling: 1. Know Your Product As a salesperson, it is essential that you know your product and have a thorough understanding of what […]

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Creative Selling: What to Say to These Eyewear Hacks

Repairs are an essential part of the eyewear experience and the work of eye care professionals. However, sometimes customers will take it upon themselves to fix their eyewear and get creative with solutions. Invision Magazine recently published a gallery of eyewear “hacks” opticians have encountered that were posted on the Opticians of Facebook group. While these […]

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Eyewear Materials 101

Have you ever wondered what your glasses are made of? While the most popular materials used to construct eyewear are metal and plastic, there is a variety of others, each with their own unique features and benefits. For example, the material Ultem has hypoallergenic properties – perfect for wearers with sensitive skin. Let’s break down […]

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From Shaq to Social: Highlights from Vision Expo East 2019

Vision Expo East 2019 was a was a huge success! In addition to furthering relationships with customers and friends, new and old, we hosted two exclusive events at our booth – a photo opportunity with Shaquille O’Neal on Friday, and a social media class on Saturday presented by Amanda Rights, O.D., and founder of OptomEyesLife. Shaq’s […]

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OPTOMEYESLIFE: Optometry. Eyewear. Lifestyle.

Vision Expo will be here in just a few short days, and we couldn’t be more excited! This year, we are thrilled to partner with OptomEyesLife founder, Amanda Rights, O.D., for a special Earn and Learn segment taking place at Zyloware’s booth. Amanda will be speaking on “How to Build Your Brand on Social Media […]

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Optical Women’s Association: Inspiring the Women of Today to Lead in the Optical Industry!

With March being Woman’s History Month, we wanted to continue highlighting outstanding women, and in this case, an outstanding association of women! The Optical Women’s Association was founded in 1997 as a nonprofit with a simple goal: to connect, inspire, and lead women in all aspects of the optical industry. Their mission statement: To enhance […]

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