The Eye Care Professional’s Guide to Recruiting 101

The Eye Care Professional’s Guide to Recruiting 101 A complete guide to recruiting Eye Care Professionals and building your business Looking for the perfect ECP job has become easier than ever before! With a simple search on Google, your Facebook account, or even Twitter, you can find websites/groups that are looking for applicants every day! […]

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Effective Selling 101

Regardless of the economic climate, there are strategies you can implement to help acquire new customers, improve your sales and increase your profit margins. Here are our top six tips for effective selling: 1. Know Your Product As a salesperson, it is essential that you know your product and have a thorough understanding of what […]

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Creative Selling: What to Say to These Eyewear Hacks

Repairs are an essential part of the eyewear experience and the work of eye care professionals. However, sometimes customers will take it upon themselves to fix their eyewear and get creative with solutions. Invision Magazine recently published a gallery of eyewear “hacks” opticians have encountered that were posted on the Opticians of Facebook group. While these […]

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Eyewear Materials 101

Have you ever wondered what your glasses are made of? While the most popular materials used to construct eyewear are metal and plastic, there is a variety of others, each with their own unique features and benefits. For example, the material Ultem has hypoallergenic properties – perfect for wearers with sensitive skin. Let’s break down […]

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From Shaq to Social: Highlights from Vision Expo East 2019

Vision Expo East 2019 was a was a huge success! In addition to furthering relationships with customers and friends, new and old, we hosted two exclusive events at our booth – a photo opportunity with Shaquille O’Neal on Friday, and a social media class on Saturday presented by Amanda Rights, O.D., and founder of OptomEyesLife. Shaq’s […]

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OPTOMEYESLIFE: Optometry. Eyewear. Lifestyle.

Vision Expo will be here in just a few short days, and we couldn’t be more excited! This year, we are thrilled to partner with OptomEyesLife founder, Amanda Rights, O.D., for a special Earn and Learn segment taking place at Zyloware’s booth. Amanda will be speaking on “How to Build Your Brand on Social Media […]

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Optical Women’s Association: Inspiring the Women of Today to Lead in the Optical Industry!

With March being Woman’s History Month, we wanted to continue highlighting outstanding women, and in this case, an outstanding association of women! The Optical Women’s Association was founded in 1997 as a nonprofit with a simple goal: to connect, inspire, and lead women in all aspects of the optical industry. Their mission statement: To enhance […]

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Estelle Glancy: Founding Mother of Optical

For Women’s’ History Month we would like to honor Estelle Glancy, one of the most influential women in the optical industry. Like many industries at the turn of the century, optical was dominated by men. The field was in great need of an individual to break down barriers and lead a new generation of women […]

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Frames for Your Face Shape

There are three factors to consider when choosing the correct eyeglass frame for your face shape: The frame shape should contrast with your face shape The frame size should be in scale with your face size The eyewear should match your best feature (Ex: Blue frames with blue eyes) While most faces are a combination […]

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Happy Birthday Gloria Vanderbilt!

We want to wish a very happy birthday to Gloria Vanderbilt on her 95th birthday! There isn’t much Gloria Vanderbilt hasn’t done in her 95 years of life, with collections in clothing, jewelry, perfumes, shoes, leather goods, sheets, paper goods, home furnishings and eyewear. Gloria’s also an artist, actress, fashion designer, model, heiress, socialite and author. […]

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