Download your copy of The National Eyewear Day marketing tool kit here For anyone that requires prescription lenses to see, you know how much of an impact your glasses have on your daily life. Not only does eyewear help us see better, it makes us who we are! Over the years, eyewear has transformed from […]
Mother’s Day is less than a week away and what better way to show her how much you care about her than the gift of style and sight! Check out these women’s Zyloware frames and the perfect accessories to match!
If you feel your waiting area could use a lift to add to your patients’ experience, we’ve rounded up five things to keep in mind when it comes to making some updates to your office.
Regardless of the economic climate, there are strategies you can implement to help acquire new customers, improve your sales and increase your profit margins. Here are our top six tips for effective selling: 1. Know Your Product As a salesperson, it is essential that you know your product and have a thorough understanding of what […]
Repairs are an essential part of the eyewear experience and the work of eye care professionals. However, sometimes customers will take it upon themselves to fix their eyewear and get creative with solutions. Invision Magazine recently published a gallery of eyewear “hacks” opticians have encountered that were posted on the Opticians of Facebook group. While these […]
Vision Expo East 2019 was a was a huge success! In addition to furthering relationships with customers and friends, new and old, we hosted two exclusive events at our booth – a photo opportunity with Shaquille O’Neal on Friday, and a social media class on Saturday presented by Amanda Rights, O.D., and founder of OptomEyesLife. Shaq’s […]
With March being Woman’s History Month, we wanted to continue highlighting outstanding women, and in this case, an outstanding association of women! The Optical Women’s Association was founded in 1997 as a nonprofit with a simple goal: to connect, inspire, and lead women in all aspects of the optical industry. Their mission statement: To enhance […]
For Women’s’ History Month we would like to honor Estelle Glancy, one of the most influential women in the optical industry. Like many industries at the turn of the century, optical was dominated by men. The field was in great need of an individual to break down barriers and lead a new generation of women […]
There are three factors to consider when choosing the correct eyeglass frame for your face shape: The frame shape should contrast with your face shape The frame size should be in scale with your face size The eyewear should match your best feature (Ex: Blue frames with blue eyes) While most faces are a combination […]
We want to wish a very happy birthday to Gloria Vanderbilt on her 95th birthday! There isn’t much Gloria Vanderbilt hasn’t done in her 95 years of life, with collections in clothing, jewelry, perfumes, shoes, leather goods, sheets, paper goods, home furnishings and eyewear. Gloria’s also an artist, actress, fashion designer, model, heiress, socialite and author. […]