Zyloware’s ultimate guide to effective social media posts Social media is a way for companies to engage with their customers and create brand recognition. Establishing an online presence is essential to remaining relevant in this current day and age dominated by the digital world. Brand awareness, improved customer insights and even lower marketing costs are […]
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Vision Expo will be here in just a few short days, and we couldn’t be more excited! This year, we are thrilled to partner with OptomEyesLife founder, Amanda Rights, O.D., for a special Earn and Learn segment taking place at Zyloware’s booth. Amanda will be speaking on “How to Build Your Brand on Social Media […]
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With March being Woman’s History Month, we wanted to continue highlighting outstanding women, and in this case, an outstanding association of women! The Optical Women’s Association was founded in 1997 as a nonprofit with a simple goal: to connect, inspire, and lead women in all aspects of the optical industry. Their mission statement: To enhance […]
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For Women’s’ History Month we would like to honor Estelle Glancy, one of the most influential women in the optical industry. Like many industries at the turn of the century, optical was dominated by men. The field was in great need of an individual to break down barriers and lead a new generation of women […]
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There are three factors to consider when choosing the correct eyeglass frame for your face shape: The frame shape should contrast with your face shape The frame size should be in scale with your face size The eyewear should match your best feature (Ex: Blue frames with blue eyes) While most faces are a combination […]
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At Zyloware, we’re committed to providing styles for ALL face shapes and sizes. From Petite Fit for women to Extended Fit™ Eyewear for men, we’ve got you covered! A common sizing problem for men with larger facial features is eyewear that’s too small. Extended Fit™ Eyewear is a collection of fashionable frames designed with the proper proportions to […]
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We want to wish a very happy birthday to Gloria Vanderbilt on her 95th birthday! There isn’t much Gloria Vanderbilt hasn’t done in her 95 years of life, with collections in clothing, jewelry, perfumes, shoes, leather goods, sheets, paper goods, home furnishings and eyewear. Gloria’s also an artist, actress, fashion designer, model, heiress, socialite and author. […]
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Here at Zyloware, we love everything eyewear, and we’re committed to providing styles for ALL face shapes and sizes. From Petite Fit to Extended Fit, we’ve got you covered! One of the most common sizing problems women experience is eyewear that is too large for them. If your frames are too big, there are limited options to […]
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As this month’s Vision Monday cover story demonstrates, digital eye strain is a pervasive part of modern life that the general public is surprisingly unaware of. Symptoms of digital eye strain include dry, irritated eyes, blurred vision, headaches and trouble sleeping, all associated with prolonged periods of staring at a digital screens. However, just as digital […]
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Influencer marketing is an essential method of capturing audience interest and gaining the trust of new consumers. Individuals are more likely to purchase a product or try out a new business if other people say they’ve had a good experience with the product or company, not just marketing agencies. A social media influencer acts as a […]
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Once a year, Zyloware’s far-flung Account Managers convene in Westchester County, New York, to discuss the state of the business, learn from industry thought leaders and share best practices they’ve implemented over the past year. 2019’s National Sales Meeting was no different. This past weekend, attendees were treated to two days of education on the […]
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