Social Media Kit

Zyloware’s ultimate guide to effective social media posts Social media is a way for companies to engage with their customers and create brand recognition. Establishing an online presence is essential to remaining relevant in this current day and age dominated by the digital world.  Brand awareness, improved customer insights and even lower marketing costs are […]

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Zyloware Celebrates Annual National Sales Meeting

Once a year, Zyloware’s far-flung Account Managers convene in Westchester County, New York, to discuss the state of the business, learn from industry thought leaders and share best practices they’ve implemented over the past year. 2019’s National Sales Meeting was no different. This past weekend, attendees were treated to two days of education on the […]

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January Is National Glaucoma Awareness Month

Whether by going to the gym or starting a new diet, the most common resolution for the New Year is to improve your health. However, rather than getting in some more exercise or cutting carbs in 2019, why not make your vision a top priority by raising awareness about glaucoma and learning what you can do […]

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Use Social Media for Customer Service

As social media becomes a ubiquitous part of our lives, brands are leveraging various channels to connect with customers like never before. From Snapchat filters to Pinterest boards, there are many options out there that eye care professionals can employ to check in on their customers. Here are some of the most effective: Appointment Text […]

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Happy Birthday Daisy Fuentes!

Daisy celebrated her birthday this past Saturday on November 17th, and to honor our favorite Latina role model, we are highlighting everything Daisy! Named as one of People magazine’s 50 Most Beautiful, Daisy Fuentes has helped define the perception of Latina beauty. Long before there was any prominent young Latin American television, there was Daisy […]

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November is Diabetic Eye Disease Awareness Month

Original article courtesy of Vision Aware. November is Diabetic Eye Disease Awareness Month, which aims to increase awareness of diabetes and diabetic eye disease and encourage people with diabetes to seek treatment for vision problems related to diabetes. According to Prevent Blindness America, diabetes is the leading cause of new cases of blindness in adults—and all people […]

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Maintaining A High Performance Inventory

Original article curtesy of Invision Magazine, August 2018. It’s not uncommon for optometry practices to manage their frame inventory using a stock ordering system. This means that opticians sell the frames off the board leaving a need for replacing an empty space. If they have undisplayed frames, they will take the “under-stock” and put it in […]

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Lash Obsessions

 What You Need to Know About The Latest Eyelash Beauty Trends   Original article curtesy of Eyecare Business – September 2018. The convergence of social media, reality TV, and selfie culture is fueling a global obsession with long + thick eyelashes—but are they safe for the eyes? Got patients with an eyelash obsession? Today, more […]

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World Sight Day 2018

World Sight Day – October 11th 2018   World Sight Day is quickly approaching on October 11th and to celebrate the day Zyloware is breaking down everything you need to know about the event and how you can get involved!   What is World Sight Day? World Sight Day (WSD) is an international day of awareness, held annually […]

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Vision Expo West 2018

YOUR ULTIMATE GUIDE TO VISION EXPO WEST Zyloware booth# 18031 Thursday, September 27th– Saturday, September 29th2018 Sands Expo Center, Las Vegas NV   We can’t believe how quickly the months have flown by since Vision Expo East… in just a matter of days Zyloware and the rest of the optical industry will be landing in […]

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