Why Vision Expo Remains Vital to Zyloware After 102 Years In The Optical Business

For over a century, Zyloware has been a beacon of innovation, quality, and family values in the optical industry. As the longest family-owned and operated optical business in the United States, one might assume that our legacy alone would make us a household name. But we believe that staying relevant means continuously showing up, connecting, and evolving—which is why Vision Expo remains a cornerstone of our annual calendar.

A Platform for Connection

Vision Expo isn’t just an event; it’s the ultimate gathering place for the optical industry. For Zyloware, it’s an opportunity to strengthen our relationships with valued partners, meet new ones, and hear firsthand from the professionals who bring our eyewear to life for customers. It’s a reminder that while we’ve been around for over a century, our success has always been rooted in collaboration.

Showcasing Innovation and Legacy

Being at Vision Expo allows us to showcase what makes Zyloware unique: a seamless blend of innovation and tradition. From our latest collections, like the modern sophistication of Randy Jackson eyewear to the timeless flair of H Halston, Vision Expo gives us a stage to demonstrate how we’re keeping eyewear both functional and fashionable. It’s a chance to celebrate our history while proving we’re as forward-thinking as ever.

Learning and Growing

Even after 102 years, there’s always more to learn. Vision Expo offers access to cutting-edge trends, new technologies, and fresh perspectives that inspire us to push boundaries. The event energizes our team and ensures that we’re always innovating to meet the needs of our customers and the industry.

Reaffirming Our Commitment

For Zyloware, attending Vision Expo is also a way to honor our commitment to the optical community. As we network with peers and partners, we’re reminded of the vital role our industry plays in people’s lives—from helping them see the world more clearly to expressing their personal style. Vision Expo is where we reaffirm our mission to deliver quality, comfort, and style to every customer.

Looking Ahead

Our 102 years in business have taught us that staying relevant means never standing still. Vision Expo provides a platform to look ahead, adapt to changing times, and ensure that Zyloware remains at the forefront of the optical world for decades to come.

So while our history is long and proud, we’re just as excited about what’s next. And every year, Vision Expo is a crucial step in that journey. We’re proud to be part of an event that connects, inspires, and moves our industry forward—because at Zyloware, we’re always looking to the future.

Jenna Offerdahl