Social Media Tool Kit
Zyloware’s ultimate guide to effective social media posts
Social media is a way for companies to engage with their customers and create brand recognition. Establishing an online presence is essential to remaining relevant in this current day and age dominated by the digital world. Brand awareness, improved customer insights and even lower marketing costs are just some of the benefits that come with participating in social media. Although there are hundreds of social media platforms out there, we suggest starting with the three primary outlets – Facebook, Instagram and Twitter.
Facebook: With over 1 billion users worldwide, Facebook tends to appeal to adults, with 47% of its users over the age of 35. Facebook is popular among those in rural, suburban and urban areas, and those at every income level and education background. We recommend posting on Facebook at least once a day between the hours of 1pm and 4pm. Ideal post dimensions: 1200 x 630
Twitter: Twitter allows users to keep up with events in a real-time news feed and charges advertisers to promote their targeted messages. Of Twitter’s 271 million active users in 2014, 95 million were between the ages of 18 and 29. The site is also popular with older adults – 54 million users are between the ages of 30 and 59 and 44 million over the age of 50. We recommend posting up to 15 times a day on Twitter. The following are the best times of day to post: 2am, 3am, 6am, 7am, 9am, 10am, 11am, 12pm, 1pm, 2pm, 3pm, 5pm, 6pm, 9pm and 10pm. Ideal post dimensions: 440 x 220
Instagram: Over half of American teens and people in their early 20s are on Instagram, and it is even more heavily used among higher-income youth. These users rely heavily on mobile devices, and posts to Instagram can only be made using one, adding to it’s popularity. We suggest posting 1-2 times a day on Instagram. The best times to post are between the hours of 8am and 9am, and again at 2pm. Ideal post dimensions: 1080 x 1080
